Hi! I’m Erica.

It all started in 2003.

My brother was getting married, and I didn’t want to make just any toast. I edited together photos and videos from both of their lives and set it all to music, turning family memories into a lively video montage. As their two families became one, a new business was born. Turns out, I didn’t make a toast. I made a CINETOAST.

Since then, I’ve been making CINETOAST videos for all kinds of celebrations: weddings, big birthdays, graduations, bar and bat mitzvahs, new babies, major anniversaries, and retirements.

I love people. I love families. I love pictures and movies and music. I LOVE a montage. Each CINETOAST is a chance to capture the essence of people — to tell their story.

But really it started before that.

I’ve been loving and making movies since I was a kid. I studied film in the classroom, on set, and in the editing bay. I’ve gotten to work on pretty cool stuff with pretty cool people, including The Rosie O’Donnell Show, the DVDs for Seinfeld, and How I Met Your Mother. I earned an MBA, worked at Warner Bros., write children’s books, and do standup comedy.

I love telling stories with words and pictures, and I can’t wait to tell yours.